As the 2012 election cycle launches into high gear, everyone seems to be talking about jobs. So now every candidate who claims to understand the real pain in our economy appears “to have a plan “or, so they think!

Last night while watching the news we were all informed that President Obama is about to unveil his new improved jobs plan. And, from what I heard, it is pretty much the same as what he has tried previously with no results!

Spending massive amounts on infrastructure, (though badly needed) simply will not do the trick. Spending money on roads, bridges, energy and the like is too focused on narrow sectors of the economy, lacking the vision of taking a broad approach.

Based on this assumption, the majority of Americas unemployed are let’s say, “construction workers? “ Therefore, I remain eternally frustrated that he still ignores a real conversation with Main Street USA.

These are the small businesses across the country that have always been the backbone of our economy. These are the true innovators and original job creators. As Earl Nightingale, a renowned business philosopher once asked, “Where do you think our great businesses and industries came from? With one or two individuals with a great idea – and built something from there.”

Everyone begins with an idea, and if it is a good one – then it takes hold and grows. From Apple Computers (Steve Jobs and his colleagues with one great idea) to new consumer products being created today across the country and share the common thread.

Instead of pumping massive amounts of money into  plans that still have not worked it is time that we create thousands of seed money incubators across the country to review, monitor and successfully grow new business. Sure, some will fail, but look at Apple and others like them and ask yourself, how many jobs will be created if they take off? Small business on Main Street USA will also benefit from real help to secure easier to obtain SBA loans, hire more people who will then be able to spend – driving the economy toward real recovery.

So Mr. President, please, get rid of your Big Business and Union economic team advisers. Dump your college friends who never had a real business in the private sector, and listen to us on Main Street. Because small businesses, and qualified start-ups have a tendency to surprise us all!

Tags: job growth, President Obama, the economy, unemployment