I want to complement Whataburger on a couple of things. No, they are not a client so this is not intended to be anything other than an acknowledgment of the following:
Recently, I had a great customer experience with them. Because I need to watch my sodium intake, I requested that the fries with my order have very little salt. Instead, I received my combo meal with one cheeseburger, a drink and fries – (with too much salt.)
After bringing it up to the manager (more, for letting them know that this could be a problem that they may not aware) she inquired what my total order was. Upon reply, she promptly re-entered the order in the register and Bing! – brought up $6.37 – which she returned.
I thanked her and stated that it was not my intention to be reimbursed for an entire order, and that I just wanted them to know about the salt issue for future purposes. She just smiled and said, “No sir, we want you to be happy with your entire order and if not, then want to make it right for you.”
I gladly accepted her generosity and told her that Whataburger had just earned “a customer for life.” In addition, I have shared this story with many people and am now telling you, the readers as well. From What-a Burgers competitors to phone companies to other businesses in other sectors:
How many times do you (the customer) just want to be treated right? How many billions of dollars are spent needlessly trying to woo or woo back customers? How much would be saved – and gained – if other companies took care of their customers the way Whataburger took care of me?
Finally, unlike so many TV ads that I immediately mute, I absolutely love the What-a Burger ads! Talk about an ad campaign geared to the Texas consumers – and I am not even a “good ole boy!” Kudos to the Ad Agency who is carrying out their campaign. Someday I would really enjoy the opportunity to meet the voice over guy in their ad. In the meantime; I applaud one company for honoring their promise to provide something they promise “just like you like it!”